Let me strike to the point: in our industry, it’s super hard to get good typography in my industry. I can easily point out a few: Multiple level of approval. The nature of our project is governed, ultimately, by helping our clients in their business. For any tactical campaign, print or screen, creating that split [...]

Amex “open.com” launch this ’Booming’ campaign- a B-to-B campaign feature an thematic TVC + an microsite showcasing the joy of small business operation. Of course, Amex is their facilitator throughout the progress.

Let’s get ahead in the digital trend. Read our Razorfish Outlook Report 2010 – “evolve” via PDF or online

This is the world cup year. Every brand will work as hell, especially those related or trying to be related. Again, noisy as it seems, the underneath local advertising seems very quiet so far. 32 days to go. We are all controlled by global?

Nestea and Lipton both launch new online campaigns recently. Both do not offer any physical incentives (which rarely happens based on FMCG marketers’ norm!) Both try to educate their new product and theme. But one get so bored and the other can’t wait for more.

Telstra Australia launched a new digital home appliance T-Hub, which combing phone, texting, web browsing, digital radio and music player. Funny enough, Three Drunk Monkeys developed an integrated campaign featuring Alexander Graham Bell…

I admired how wonderful and comfortable this site is. The staff interview obviously have legs on offline…

WTCmore finally launched their revamped website. After years of being finger-pointed as bascule.co.jp copycat, the new site showed us…

My work: Coca-Cola Beijing 2008 “Olympic Emblem” campaign was awarded at both 2008 HK4A Kam Fan Finalist and 2009 New York Festival under integrated marketing campaign!

Still it’s October… but this year seems I am all over Silverlight. It’s a fate that somehow, as Endy said, I have my busiest year so far. Just because of this new WPF, Expression Studio and Silverlight… me, a Hong Kong interactive designer, have to learn all new stuffs again and travel to Shanghai and [...]

Xbox “What’s Wrong With U” awarded the following: HK4A iDA Best Banner Silver – “Happy Together” Longxi Catch Best Banner Bronze – “Happy Together”

For those who took MTR and read free newspaper at Hong Kong, you will definitely notice the 3 mobile i-mode campaign. I-mode is an interactive and multimedia mobile platform dedicated to young adult users. The print ad features 5 youngsters in different costumes: game mode / funny mode / chat mode etc. Now they launched [...]

From All About Fuzzy lately blog urge… I made my own Simpsons Avator… So sad that they do not have an eye option with an optical. I had to post-editing on Photoshop… hmmm… Do you think this Avator really looks like one from Springfield? There’s also a flickr groupdedicated. Go to Simpsons Movie official siteto create your own! [...]

http://www.axeeffect.jp/index.html AXE Effect is a good interactive ad campaign for the Japan deodorant brand… They ride on insight that good smell, especially from AXE sprays, can attractive numerous and over-exaggerated effect on women… haha, the AXE lesson site is such a pleasure to browse around. original post: obiray.blogspot.com

Finally… after all the hard works.. the demo of the Disney Gadget Demo revealed on MIX’07… to take a look, I recommend you guys to see this keynote video: http://visitmix.com/Blogs/Joshua/disney-keynote-demo/

HSBC Home&Away “Top 10 New York Inspirations” won Silver at HK4A iDA awards, under the category Best Brand Building / Promotional. HK4A website